OUGD503 - Studio Brief 01 - Dave research and initial ideas

Owned by UKTV, Dave took it's name in 2007 after being under several different names since 1998. It has labelled itself "the home of witty comedy banter". It often airs a variety of repeated comedy shows including comedian panel shows such as QI and Mock the Week and stand up shows such as Russell Howard's Good news. It also shows a variety of other shows such as Top Gear.

Dave's target audience is 'James' a male between the age of 25-34. Their current programmes are good entertainment and their shows have recognised presenters. A small amount of research was carried out to Dave viewers to find out what might dissuade them from watching the channel. The initial response was the channels use of adverts, however this is unavoidable as adverts is the channels main source of funding.

The most prominent evidence was of Dave's branding. It has labelled itself as "the home of witty comedy banter", however it's comedic branding is old hat. It has a successful use of title cards with quotes and their logo, however the programme fillers are silly, depicting a jumble sale or adults being silly swimming in a lake or in a tent inside. Many people felt that this had a negative effect on the brand and want to see something funny.

This has lead to the decision to recreate Dave's programme fillers and lead it on to some branding development. As I initially wanted to experiment with stop motion, the programme fillers will be animated using this technique