OUD505 - Studio Brief 02 - Final Campaign Look

The final campaign is a strong campaign that has the potential to do well and expand. It's branding is consistent through the website and in the pin badges. It is a very current and important topic that needs to be addressed and this campaign can do well if it takes off in the future. The pin badges are simple but clear because of the strength of the logo. The box makes its tone of voice very clear and it is easy to see that it is to do with voting because of it's similarity with a ballot box. These pins can be worn by anyone supporting the campaign and will spread awareness. The log also has the capability to be made into stickers.

The website is clear and consistent. It's simple scroll function is successful in making all the necessary information available, with the option of exploring further. The use of engaging embedded links to Facebook and Youtube as well as interactive features such as the live polls will engage with the target audience of 16-18 years old. It's design is friendly and engaging and not too overwhelming which politics can be.