This was the first large scale collaboration with fellow Graphic Design students. We were all pushing for a professional approach to the work but working alongside three very different designers with strong voices proved a challenge at times. This brief undertook a huge development, and a bit of a moral blow, but quickly got back up. This experience, however, was new for us all and it strengthened our approach to problems and working as a team.
We definitely got ahead of ourselves and needed to slow down. We went to Amsterdam and let things naturally inform the collective, taking things as they came and not rushing into decisions. Our new experience let us reconsider jumping into a decision when over excited.
It is a strong concept and idea and we let our experiences and knowledge learnt from others inform it. We took in a lot of knowledge from older professionals and let our experience in Amsterdam inform the final identity. What we learnt in Amsterdam will also affect the content of our publication, as well as be the content of the publication. The brand identity is a strong, impactful identity, and a decent idea behind it. However, there is still more work to do to continue this project after university, and there is a lot more material to work on.
For this brief, we ran out of time because of bad time management. We intended to complete our publication by the end of the year but that became hard to achieve. As a group we all had something slightly different in mind, which caused problems, however now that our idea is far more solidified, we feel more confident and I am looking forward to how it grows. Our successful international trip, with more possibly lined up, increased our professional networking skill and has grown our network.
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