After creating the final logo with the team
I was collaborating with, we presented the final design to a focus group that
gave us feedback on the end result. There was positive and constructive feedback.
To start with a lot of the typography was overly complicated which meant the
companies name was difficult to read. Also the over complication of the
typography makes the two elements of the logo look separate. However many
people like the block lettering element and the way we used it contextually.
Using this feedback I have developed the final design.
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