Brief - To develop a knowledge
and understanding of the use of typography, develop cognitive skills as well as
practical and professional skills.
Typography
Typeface: is what you see, a
collection of fonts.
Font: the typeface you use
Lettering: the illustration of
letters
Letters follow a format, a series
of lines dictate where elements of a letter sits. This small diagram
demonstrates this structure.
Ascender line – any part of the
letter that sits above the cap height
Cap height – the height of upper
case letters
X height – the height of lower
case letters
Baseline – the line where letters
rest. This is what determines a line of text.
Descender line – any letters that
leads bellow the baseline
Italic – redesigned and skewed
Oblique – simply skewed
Diacritic – marks added to create
an accent (often used in foreign languages)
Superscript – letters or symbols
that sit above the normal x height
Subscript – letters or symbols
that sit bellow the baseline
Kerning – tightening or loosening
individual letters
Tracking – tightening or loosening
a block of type
Counter – enclosed negative space
Eye – negative space inside the
letter e
Loop – the counter bellow the
baseline in a double story letter
Bowl – the curve that encloses
the counter
Aperture – partially enclosed
negative space
Crossbar – the stroke in A and H
Ear – a decorative flourish
Link/neck – joins the two counters
in a double story letter
Tail – flick at the end of Q and
R
Colophon – a specification at the
end of a publication listing all the fonts used
In this TED talks speech, by John
Maeda, he talks about technology, design and art and how the three work together.
About five minutes into his speech, he focuses on type and how it can be used
in many different ways to communicate a message.
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