I spent a long time conducting research to ensure
that my work would be produced professionally. As this was a live competition, it was important that I produced the best work that I could. I stayed on top of
the work and ensured that I kept to interim deadlines and critique sessions. I
attended every tutorial that aided my work and encouraged me to explore even
further with my techniques. The production of my work involved using the two
university buildings available, which are a twenty-minute walk away from each
other, so I had to ensure I worked quickly and efficiently so that it would not
stop me from producing work within the deadlines.
The techniques I used are techniques that I feel
most comfortable with and that I am used to working with. However, to push the
work to a higher level I ensured that I experimented further with my initial
material. Feedback was all incredibly useful when it came to producing
innovative ideas as well as producing quality work. To ensure that my work was
at a standard to be submitted into the Secret 7 competition, I had to make sure
that the work was engaging and inviting. It is often the case that the work I
would least expect to be preferred by others is more successful. I produced a
huge amount of initial ideas, which allowed me to produce several quality final
designs. Producing thumbnail ideas really helped me to put down my thought on
paper and made it simpler to produce the design.
Many of my ideas have ambiguous meanings to each
song. Because this is an anonymous competition, I tried to produce designs that
wouldn't necessarily be obvious, but still hold a visual message similar to
that of the song. Some ideas I managed to produce before producing any visual
work for them but some of my ideas and ambiguous meanings were produced after
experimenting with the work. This development has been hugely successful and
actually, the design that was accepted into the Secret 7 competition, was a
design that developed from my physical experiments with mono prints. I produced
a real variety of album art styles, which I was able to do after producing a
large body of research. The variety of album art is endless which meant I was
capable to experiment and really go as wild as I wanted to.
My final designs are digital and would of been
produced by the competition holders themselves so I didn't need to worry about
the production of each sleeve. However I needed to ensure that the designs were
7 inches by 7 inches and were in CMYK colour format. One design I produced
involved covering the front of a cover in black fur. For this I went down to
the market and bought some quality fur. However I struggled to stick the fur to
the cover as I was using PVA and the overall production of it was a little
rushed so I would of spent more time and care over it if i was to create a design like this again. I did print off my
winning sleeve for submission and used the fold machine to ensure it had a
clean fold and was produced at a high quality.
I really enjoyed producing my mono prints and
experimenting with them digitally. Once I had a body of work I found I could
produce an endless amount of experiments. I think my most successful designs
have come from this design technique and my winning sleeve was the result of a
mono print. I enjoyed using my photography and experimenting with this
technique. I would like to include this into my work a little more and have
tried to in my design principles module. For me my least successful work was a
result of my illustration. This isn't a strong point of mine and as much as I
would love to be able to illustrate I feel as though my work was not at a good
enough standard for the professional competition. I am really pleased with my
final designs and happy that one of them was accepted into the
competition.
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