To ensure that the ident and title cards for Dave suited their brand, it was important to keep their brand consistent which involved keeping much of their style the same. Dave provided a project pack for the brief which included their logo and the blackboard backdrop. The Dave brand consistently uses the Clarendon typeface which was used throughout this project in the title cards and the ident to ensure the branding was consistent.
The Dave brand uses a particular colour for their typography within their current idents and title cards which was used in this project. The colour was colour code #e1dbcd.
The project pack also provided Dave's blackboard backdrop. This was used for the title cards to suit their current branding as this is what they use for their title cards currently.
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