OUGD503 - Studio Brief 02 - Research

The Grown Up Chocolate Company is a chocolate bar manufacturer for adults. Advertised as a nostalgic treat they are targeted at adults. Their chocolate bars are hand made with ingredients reminiscent of chocolate bars eaten as children. This is their main selling point and they include this in their branding as much as they can.

Their company works by this ideology: “At The Grown Up Chocolate Company we have made it our rather delicious mission to create the most indulgent and decadent handmade chocolates. The idea behind our Grown Up Chocola bars is that they’re reminisent the chocolate bars we ate as children, but reimagined with an adult twist. We focus great quality ingredients and love the fact that our bars are unashamedly indulgent, we wouldn’t have it any other way!”

As a group we emailed the company and asked for more information from them. They sent us a full list of the ingredients available:

Fruit Section (19)

Apple bits

Banana Chips
Blueberries
Cranberries
Currants
Cherries
Candied peel
Mango Cubes
Goji Berries
Orange bits
Lemon bits
Papaya Cubes
Passion Fruit
Pineapple bits
Raisins
Raspberry bits
Strawberry bits
Sultanas
Chopped figs

Spice Section (10)

Vanilla Bourbon
Vanilla seeds
Cayenne pepper
Nutmeg
Szechuan pepper
Cinnamon
Ginger
Ginger Stem
Ginger crystallised
Ground Chilli

Nuts Section (16)

Coconut Flakes
Macadamia Nuts
Hazelnuts
Beazils
Roasted hazelnuts
Pecans
Pine Nuts
Pistachios
Almonds
Roasted Almonds
Cashews
Roasted Cashews
Mixed chopped nuts
Peanuts
Roasted Peanuts
Walnuts

Chocolate (10)

Swirl in white chocolate
Swirl in plain chocolate
Swirl in milk chocolate
Sugar free chocolate
Milk Chocolate
Plain Chocolate
White Chocolate

Miscellaneous (11)
Biscuit pearls
Rice poppers
Hazelnut praline
Peanut praline
Port
Sesame Seeds
Pumpkin seeds
Caramelised wafer
Cocoa Nibs
Caramel and sea salt
Caramel

This information was really useful for the group and will help to inform the design of our packaging.