OUGD503 - Studio Brief 02 - Bringing Together Ideas

After our group was brought together we started to bring ideas together. The brief involved designing a sleeve for a new range of personalisable chocolate bars. As a group we decided this would be the ideal gift. The target audience, being adults would want a high end gift and so we put together ideas for design of packaging we think would be appropriate for the target audience. We considered adults to be too busy and would prefer a simplified design. Other design choices that would connote a high end product is foiling and use of white space.

We also decided to list what current parts of the company branding didn't work for all of us and how we could make the product more high end.