OUGD505 - Studio Brief 02 - Concept Development and Feedback

After presenting my research to a feedback group and presenting the three approaches to solving the problem, they all agreed that a campaign to promote the education of politics to colleges and sixth-forms, with a target audience of 16-18, would be the most appropriate and effective.

There were three names drafted for this campaign 'Teach Our Youth', 'Increase Their Vote' and 'Let's Talk Politics'. Of these names, people preferred the third as it was more appropriate for the campaign, it was more laid back as is the nature of college and sixth-form, and it reaches to both the 16-18 age group and the tutors that will be teaching it. Although many felt that the world politics had a bit of a negative connotation and may not interest this age group, there is no way of sugar coating politics. The name 'Matters of State' was also suggested however, it was considered by many was far too formal. The name 'You Have a Say' was suggested however it didn't seem as strong, from this the name 'Have Your Say' was developed which was more appropriate for this campaign and directly addresses the audience.

This campaign will include a website, print material including pamphlets and flyers as well as pin badges or an equivalent that tutors can wear to raise more awareness. The main aim of this campaign will be to educate those aged 16-18 whilst at college and sixth form, but it will also encourage the 18+ age to register and stress the importance of them using their vote, as well as push for a citizenship curriculum reform and push for a compulsory political education.

Many felt this would work, however because of the negative connotation, it would be most important to target the 16-18 audience through the design of the campaign, and its use of platforms.