OUGD505 - Studio Brief 02 - Campaign Branding Logo and Badge

For the campaign to be successful, it needs strong branding that will both best communicate it's cause and attract the audience of 16 to 18 year olds. To begin with, a variety of typefaces were chosen to experiment with the campaign name. The typefaces are sans-serif, so they are engaging and friendly. A few of them are already being used on websites and products that 16 to 18 year olds are already using. A number of colours were also experimented with, but because of the nature of this campaign, an equal amount of colour would have to be used in order to not appear biased.

A variety of logo concepts were sketched to explore the ways that this logo could best work. The logo is to be used in an enamel pin badge which can be worn by tutors, and others to promote the campaign. With this in mind, the sketches are intended for this use.

From these sketches, the design was developed further digitally using a variety of boxes, abbreviation and shapes. When the logos were put forward to a feedback group, they felt that the abbreviation didn't work as it felt too much like the NHS. They also said the box shape was strongest for the logo because of it's connotation of a ballot box. These of boxes in logos is in trend however the text is right aligned to make it stand out.

With this in mind the logo was finalised into a square logo before being developed into an enamel pin badge mock up. The logo was given shadow and gradient effects to make it look metal. It has been placed on a piece of card with the Have Your Say web address. This product will be given free to those who ask for a promotion pack when they get involved with the campaign.