OUGD603 - Brief 03 - Development

Once the content was sorted, and a grid layout for the newsletter was established, a brand was built around 'Pressed.' The brand needed a logo, to suit the concept of a printing press, metal typeface that the University holds were considered.

A lot of the type in the letterpress room is old fashioned, and looks outdated. Superclarendon was the most impactful typeface choice and was decided on as the final logo.

The reverse side of the posterzine involved working alongside the the illustrator to ensure the design complements the artwork, the colour coordination was replicated on the reverse. A typeface, Built Titling, was used as it is complimentary of the illustration.

Garamond is used in the copy because it is a stable typeface used by the University and appropriate for print because of its legibility.

Because the platform takes advantage of letting students get involved, I recruited a Graphic Designer to design for a creative section, horoscopes. She designed symbols as well as wrote the horoscopes herself.

Taking inspiration from the Freshers Identity I worked on early in the year, I created a calendar in a similar style with bold striking numbering.