Create a personal identity for photographer Charlotte Igoe that will gain attention from clients.
Background / considerations (contextual features of the brief - personality, history, style, etc.)
Consider Charlotte’s environmentally conscious and nature focus photography work, which can inform the identity.
Consider Charlotte’s future aspirations to work for clients such as National Geographic, informing the design to communicate professionality and commercial style.
Consider Charlotte’s Irish heritage into the design.
Consider print finished that will be affordable for a new freelance photographer.
Deliverables (what items are to be designed/made)
Produce a logo/logotype, business cards, website, invoice, CV and postcards (optional).
Mandatory requirements (essential requirements that must be followed)
Produce a simple identity guideline for Charlotte to follow once the brief is complete.
Up to 6 design boards outlining the brief, research and production.
1st meeting
Charlotte and I met before my Context of Practice hand in and both agreed to start on the branding work once I had met that deadline. She shared some of her work which is environmentally aware, she photographs landscapes and wildlife. This is what she wants to communicate through her branding. She is also half Irish and said that this was something she was willing to explore in her identity.
She also shared a Pinterest board with some visuals that she would like to use as inspiration.
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