OUGD603 - Brief 04 - Initial Sketches and Feedback

With the concept of Irish modern art as an initial concept, some experimental sketches were drawn up using shapes and form. These shapes can be further explored if Charlotte likes this concept and it can stem through the overall identity.

The second concept explores a typographical focused branding to replicate the Irish heritage around typography. It is also similar to the visual style Charlotte is after.

Because of Charlotte's environmental consciousness, any printed material will be printed onto will be a recycled stock.

After producing these initial concepts, a meeting with Charlotte took place. She was keen to take both concepts forward and merge them together.