OUGD603 - Brief 08 - Feedback & Amsterdam Influence

After we had started bringing together material, we received some feedback on the collective. We were effectively told to start again. The collective seemed to be trying to be too many things, and it's concept wasn't strong enough. So we decided to go to Amsterdam with a fresh mind and let that trip inform our collective.

In Amsterdam we visited a range of professionals, including printmakers Thomas Gravemaker of Letterpress Amsterdam and the Grafik Werkcentrum. We learned a lot from simply talking to them. Thomas described how he loved the way a printing press "clunks". Many people we spoke to said how they enjoy the sounds of printing presses and decided this was a strong concept for our identity. 

 

We managed got to use GWA's printing presses and printed the word 'Clunk' in a selection of typefaces. This formed the new identity, chosing a logo that was impactful and timeless. The font we chose is Super Grotesk 

On our return we refined the manifesto with a much clearer image of what we were after:

There is still, and always will be, a value in print. There is no need for exclusivity, we will lead the discussion and strip print of it’s stigma.