OUGD603 - Brief 08 - Refining Collective Identity

After taking part in the second year collective activity, we were keen to continue this project and keep the core values going. We met to remind our identity and manifesto in the lead up to our Amsterdam trip.

After brainstorming we worked together to develop a logo for the collective. The collective still pushed its passion for print, and targeting students by channelling the pub culture.

Manifesto:

PUB is open minded.

Conversation is our drive.

We want to talk to you.

Print was never dead.

Print is prominent.

Print has no limits.

Print is relevant.

PUB will strip away the stigma,

Celebrating print with everyone.