OUGD503 - Studio Brief 01 - Responsive Briefs

There are a series of potential responsive briefs to undertake and I have looked at a few in personal areas of interest. This studio brief requires one substantial brief alongside supporting smaller briefs. The substantial responsive briefs are held by the bigger associations such as D and AD and YCN.

Looking at the briefs closer the following are of interest and will benefit my own practice.

RSA Student Design Awards - Moving Pictures: This brief requires the applicant to create a short motion picture in response to one of two sound clips that are provided. The moving picture can be in any style desired and the length of the video depends on the length of the audio file. I am interested in furthering my skill in moving pictures, particularly stop motion which is why this brief will be beneficial. There is an entry fee which I will have to find funds for.

Starpack Awards - Vodka Packaging/Energy Drink Packaging: These two briefs involve designing packaging and display for the two types of drink. The vodka packaging involves creating a design which is high class and the energy drink design must focus on it's display when in store. Packaging is a huge area of interest of mine and is an area of graphic design considered to be a path into prop and set design.

YCN Awards - 'Dave' Content/Grown up Chocolate Company: These briefs, both held by the same association, are two very different briefs. The chocolate brief involves creating a piece of packaging. The second could involve creating a motion picture, which again is an area of interest, to make Dave audiences engage with the channel.

The smaller briefs are briefs that can be undertaken in a week or two weeks, or in some cases even a day. These briefs will support the substantial brief.

Secret 7 - In this brief there are 7 songs to design vinyl covers for anonymously. It is a national competition and all winning entries are exhibited and sold for charity. 

Penguin - This brief requires a cover design for 'To Kill a Mockingbird'. This brief is looking for a unique design as many adaptations have been made in the past.

Go Higher logo design - To design a logo for the rebranded company who is changing from Heart to Go Higher. Their rebrand requires a new logo who's winning entry is likely to be used.

Nest College Magazine - The college's bi-annual magazine calls for student submissions. Previously distributed in Berlin this magazine is international and entry is competitive.

LCA Film Society Posters - Every week the Leeds College of Art Film Society show a film in the lecture theatre and hold a weekly competition to the students to design a poster for each film being shown. The best poster is then displayed around the college.