OUGD504 - Studio Brief 02 - Events Promotion Research

There are many ways to publicise an event. The following research has looked into the more commonly used and most successful forms of advertising an event can use to publicise and create more ticket sales.

The most popular form of advertising for advents these days is to create an event on Facebook. It uses a combination of advertising and word of mouth. When a Facebook user is browsing through their feed, often suggestions of events appear based in if their friends are interested or attending. Facebook also successfully takes advantage of mobile notifications to remind users and allows friends to share the event together.

Often, events are publicised through flyers which can be handed out in public or posted through letterboxes. Often club night flyers are handed out outside university, or more cultured or artistic events are displayed at locations such as bars like Headrow House or stores like Colours May Vary. Posters are also displayed around town on poster pillars, which are often found around the universities.

These forms of advertising are successful for events particularly when they are positioned in areas where target audiences are most likely to socialise or spend their working day. This makes ease of discovery without the users having to go out of their way. Facebook successfully uses a sharing and notification feature which would be successful in a ticket selling platform. Creating and application ticket selling interface will allow users to sync with Facebook events and share with their friends.