First off, a variety of potential names were brought together for the application: Ticket Roll, Stub, Chit and Docket. Chit's and docket's are a form of schedule or memo which relates to the notification element of the application and ticket rolls and stubs relate to tickets. All four of these potential names were appropriate, however many people felt that the short snappy nature of Stub had an impact.
To begin with, a colour palette was drawn together using images of old style tickets. These tickets collectively create a colour palette that work together successfully and compliment each other well. They suit the current trend of using pastel colours in user interface and particularly contemporary application design. The current trend is using a small number of pastel tones and pairing them with a stripped black and white interface.
The colour codes are:
Red #e7624b R231 G98 B75
Orange #f39e29 R243 G158 B41
Yellow #f3c244 R243 G194 B68
Green #b8ceb5 R184 G206 B181
Blue #aec9e3 R174 G201 B227
Silver #f4f1f0 R244 G241 B240
Beige #f1d2a5 R241 G210 B165
Many interfaces use symbols to make them more accessible for a variety of different languages. For each action within the application, a variety of symbols were created to represent that action. Many of the symbols are widely recognised by different cultures making them accessible, however they have been designed in a variety of was in order to create a brand. The home symbol and the search symbol for example, are symbols that are used worldwide but have been experimented with. Other symbols, such as the genre and artist symbols are trickier to create. Because the application offers more than tickets for just music events, a variety of recognisable symbols were experimented with to represent artist and genre for both film, music, fairs and talks.
The ticket symbol is most recognisable for the e-ticket action, and is most appropriate to represent the application as a whole. With this in mind, experimentation with branding took place to create a brand that successfully has an impact on the user. The colour palette helped to create a variety of application icons that could be used for mobile home screens.
The red colour is successful in standing out against a variety of different and current applications. With this in mind, the red suits a main colour scheme. As the rest of the colours are harmonious with each other, they will be successful throughout the rest of the application design.
Using the grid format and wire framing, an initial design was created using the symbols and colours already established. To begin with, a basic home page design was created which will inform the design for the rest of the interface. To begin with, a stripped back white interface was used to keep with current application trends. Then the colour palette was tested in each home action. The use of red, yellow and green display when the user's events are approaching. The perforation of a ticket is an element that has been explored, however, further variation will be needed to ensure the app holds a professional finish.
So far, two typefaces have been chosen, both designed from type found on tickets or for ticket books, making them fitting to the application. Opinions from test users will determine which typeface is more appropriate. The first, Garage Gothic, was inspired by the typefaces found on parking tickets, although it is a different form of ticket it still suits the interface. The second, Ticketbook, is a display typeface for ticket books and other display related uses. Further typeface development will take place to ensure the application is given the best suited font.
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