OUGD503 - Studio Brief 01 - Initial Response Ideas

A selection of ideas were drawn together to initially develop a final concept. To entice an audience it was decided that interesting programme gap fillers would be the most appropriate as this would help build a stronger brand that people would want to watch.

The first idea is to turn Dave into a claymation character who would get stuck into sticky situations. Much like the humour of Morph, the Dave character will interact with everyday objects and would involve simple humour. As the target audience of Dave is 25-34 they will be aware of Morph and connect with this style of programme gap filler.

The second idea is to create Dave lettering out of clay or plasticine and have short clips that show the Dave typography being squished or melting or falling from a height and splatting onto a surface. This idea holds simple humour and because of its short and snappy nature will be engaging to a viewer. Its one of those 'look away and you'll miss it' concepts and will get the viewer to find out what the gap fillers are showing. This idea can be developed into any situation giving freedom and a variety to continue enticing an audience. This would be animated using stop motion.

The third idea involves a selection of documentary style clips that show a group of women sat on a sofa being interviewed by their partners who won't be present. They will respond to questions about their partners in a blunt way and generally complain about how unhelpful they are and how they spend their time watching Dave instead of giving them attention. Their comments will be generic and stereotype men in a humorous way. This will engage the audience because men know how lazy they can be sometimes and the target audience will understand the satirical humour.