OUGD503 - Studio Brief 01 - Be like Dave

There is a popular meme called 'Be like Bill'. This popular meme has inspired the development of a variety of title cards that can be used in-between programs. The be like Dave title cards will replace their witty one liners. This style of meme is engaging to the target audience and humorous.

To keep the Dave branding consistent, it has been evolved into a title card that the channel uses already. Using the package provided by dave for the YCN brief, the title card involved the Clarendon typeface and the backdrop.

The title cards contain stereotypical attributes to men such as leaving the toilet seat up or leaving beard clippings in the sink. They used the black board backdrop and the same colour for the typeface and detailing. On the title cards, Dave include small illustrations of items such as moustaches or cricket stumps. To keep the overall style of the idents of claymation celebrities consistent, A variety of sketches were drawn of sofas and televisions.

A variety of title cards were produced with witty passages on. These cards can be run after the dents and during the ad breaks.