Brief
Form a collective that runs a platform promoting how valuable traditional print methods still are, and that challenges the “print is dead” mentality. Open the conversation of print and celebrate its relevance in today’s creative industry. Using the collective, create a publication to spread the printed word.
Background / considerations (contextual features of the brief - personality, history, style, etc.)
Consider the most engaging way to promote the collectives manifesto to a creative target audience, both professional practitioners and enthusiasts. It is important to open the conversation of traditional print to anyone who is interested with both the visual and written content.
Communicate with studios, printers and professionals who still produce using traditional print methods within industry. Look at promoting their work, using this as an example to reinforce the manifesto. Conversation should not be limited to just practitioners.
The collectives manifesto should be communicated through multiple platforms. This could include, and not be limited to; an online presence, printed and digital advertising, public speaking events and networking.
Content should not be structured by themes, as conversations naturally flow, change direction etc. Content, particularly of the print publication, should flow like a conversation. The design should be approachable, celebratory and clear to understand.
Consider the potential of the collective, it could be a brand, studio, archive.
Deliverables (what items are to be designed/made)
A valuable platform with distinction and status that will continue to work as an ongoing project. A manifesto and guideline to ensure consistency throughout the collective.
Interviews with creatives, discovering their thoughts on print.
Discussion around traditional print being accessible to all, for beginner or professional Communicate what was learnt through the process of creating the collective.
Mandatory requirements (essential requirements that must be followed)
A collective
Identity and manifesto
Online presence and promotional material
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